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publish-industry

publish-industry is a modern media manufactory. As a digital publisher, magazine maker, event organizer and campaign concept developer, the company connects people in the industry. In 2017, the publisher decided to introduce Salesforce.

Anja Müller, Head of Marketing at publish-industry, talks about the project in an interview

Challenge / Objective

Initially, the biggest challenge was that there was no standardized quotation system. Depending on the sales manager, different methods were used to create and send quotations - either directly from the system or by email, for example
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"The effort was worth it: we can see at any time in Salesforce what we are publishing for our customers, when and with what success."
Anja MüllerHead of Marketing publish-industry
"Thanks to appero quote's user-friendly interface, creating quotes has become very easy. Employees quickly experienced a sense of achievement, which has led to broad acceptance."
Anja MüllerHead of Marketing publish-industry

Task

The switch to appero quote began in 2017. Once the tool had been successfully installed, it was configured and the quotation management system was continuously developed.

Solution

publish-industry was able to achieve the following improvements by introducing the Sales Cloud and appero quote:

  • Quickly and schematically created and standardized quotations with a low error rate
  • Thanks to the installation of appero quote, quotations are now created with automatic price and discount determination
  • High acceptance of the user-friendly tool among all employees
"Their high level of commitment and their industry knowledge in the media sector were important factors for the success of the project. This gave us a lot of confidence in working with factory42."
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Anja MüllerHead of Marketing, publish-industry