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Salesforce Marketing Cloud Newsletter

SendHero42

Our solution for simple, decentralized newsletter distribution via the Salesforce Marketing Cloud

Salesforce Marketing Cloud

Decentralized newsletter dispatch

Does your company use the Salesforce Marketing Cloud?
Do you have franchisees, countries, subsidiaries, branch locations or non-marketing employees who also want to or should send newsletters?


This requirement is often not so easy to implement, as employees lack both the time and the necessary skills.

SendHero42 supports your smooth e-mail marketing in many ways:

  • Minimization of errors through pre-selection of target groups and templates
  • Intuitively simple setup of newsletters and info mails
  • Maximum security through approval processes

Our SendHero42 is the solution for quickly and pragmatically bringing users whose actual job is not in marketing onto the Marketing Cloud. Decentralized flexibility with assurance of corporate identity!

Simple operation despite powerful functions?

We didn't find anything and then decided to program something ourselves.
Centralized vs. decentralized

Sending e-mails made easy

How do you provide a large number of recipients with exactly the right information at the right time in a newsletter?

What do you need to bear in mind to comply with all the legal requirements of the General Data Protection Regulation (GDPR)?

And does everyone who wants to send a newsletter really need to know the answers to these questions?

As a powerful marketing solution, the Salesforce Marketing Cloud is designed for experts who receive comprehensive training in its use.

Decentralized distribution, e.g. in the stores of the book retailer Thalia, is carried out quickly and flexibly based on local events - by employees whose main job is not marketing.

SendHero42 ensures the simple, problem-free and error-tolerant insertion of local news into a centrally created newsletter frame including target groups.

So nothing can go wrong...

Salesforce Marketing Cloud newsletter dispatch

SendHero42 Highlights

Selection

The target group for the mailing is selected centrally via the administration in the Salesforce Marketing Cloud.

A target group is then linked to a template.

This means that once the template has been filled with local information, no errors can occur during dispatch.

 
Mail creation The template is predefined in the Marketing Cloud. It consists of differently formatted content blocks, some of which can be filled automatically. It can be determined centrally which parts of the template are fixed and which the SendHero42 user can hide or change.  
Approval

Once the templates are configured, the SendHero user can initiate a test dispatch or an approval process with a click.

As soon as the approval has been granted, either the approver or the SendHero42 user can send the document themselves.

 
Shipping

Sending itself, as well as tracking, takes place in the background via the Salesforce Marketing Cloud.

Legally compliant email management, opt-out and subscription processes are therefore ensured at all times.

 
Tracking and reporting The reporting and calculation of the key figures takes place in the Marketing Cloud. However, the SendHero42 user can display an individual reporting for his mailing according to the default settings or receive it via email.  
Administration SendHero42 has roles for administrators, individual users and team users. Administrators can activate templates and target groups for users and have an overview of the entire reporting. Individual and team users each have access to the templates, reports and dispatch relevant to them.  
SendHero42 for the Salesforce Marketing Cloud

What our customers say

"Thalia has been working with factory42 for more than a year. Through the mixture of targeted customer segmentation, personalization and attractive incentives, we were able to achieve great success. Together with factory42, we have taken Thalia's email marketing to a higher level. This was made possible by factory42's reliable and professional project management, combined with their in-depth knowledge of the Salesforce Marketing Cloud."
Thalia reference customer SendHero42
Stefanie ThalHead of CRM, Thalia Bücher GmbH
"THOMAS SABO has already been working with factory42 for 2 years. Thanks to the reliable and professional project management combined with the very profound knowledge of the Salesforce Marketing Cloud, we have jointly succeeded in taking THOMAS SABO's global email marketing to the next level in terms of efficiency and flexibility."
Bernhard Schmidt Thomas Sabo
Bernhard SchmidtHead of Communication & Content at THOMAS SABO
"With SendHero42, everyone in the team can now create newsletters quickly and easily without wasting time creating complex templates in the Marketing Cloud. We can now send great newsletters with just a few clicks!"
Cancom Betül Atmaca
Betül AtmacaMarketing Automation & CRM Manager, CANCOM GmbH
"We were particularly impressed by the excellent product knowledge and very professional project management. We recommend this partner without reservation and would like to thank them for completing the project on time and on budget."
Torqeedo Uwe Mahlmann
Uwe MahlmannHead of Sales Support, Torqeedo GmbH
Product maintenance and further development

Regular updates

Of course, we don't just leave you alone after implementation. There are always updates to the product or desired adjustments that need to be implemented.

Sometimes it is certain email clients where a new trend such as "Dark Mode" requires a content revision or a new feature in the Salesforce Marketing Cloud entails technical changes.

We test every release carefully and extensively - using the following tools, among others:

The challenge? We send a single email and do not know on which viewport this email will ultimately be viewed. Is it a small mobile device with a width of 325 pixels or a 27" monitor with Outlook under Windows 8.1?

Specialized services keep many of the common combinations of hardware/operating system/client software on their servers and make the result of the mail dispatch available in the form of screenshots. This allows you to quickly check the result of (for example) an iPhone with Outlook in dark mode without having to reconfigure your own hardware.

In any case, you benefit from a tried and tested product that is used by many large companies.

Contact us for a demo or test

See for yourself how it works in a simple and uncomplicated way:


Test the basic functionalities of our SendHero42for 30 days with up to five selected recipients and find out how easy it is to turn your colleagues into shipping heroes.

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Marketing Cloud and SendHero42

unbeatable together